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It's a simple math problem. The average age of a credit union member is 10 years older than the average age of a North American. If credit unions do not reverse the trend and attract the next generation of credit union members, the future doesn't look so bright.

The Why Gen Y Blog has a simple mission: to equip credit union executives and marketers with relevant information that will help them succeed in attracting and retaining new Generation Y members.

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Cheryl Wiens
Our Young & Free Program Manager and host of the Living Young & Free Show wants to help Gen Y see the light!
  



DeAndré Upshaw
Former Young & Free Texas Spokesperson, DeAndré is now a Gen Y insider intent on making credit unions relevant.
  



Tim McAlpine
Creative Director of Currency, Tim is a credit union advocate who wants to see credit unions succeed.
  



Sandy Pitkethly
Vice President, Marketing of Currency, Sandy wants to help credit union marketers connect with Gen Y.
  



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Tuesday
Jan052010

Get your hands on the new CUNA Gen Y white paper

By AuthorTim McAlpine on DateJan 5, 2010 CommentPost a Comment

There is a great new Gen Y marketing white paper written by Judy Dahl for the CUNA Marketing & Business Development Council that I would recommend getting your hands on.

This white paper discusses youth marketing, communications planning and strategies, tools and tactics, communications with young people and ways of measuring success. It includes 10 case studies featuring credit unions that are successfully attracting and retaining young people through effective marketing and communications programs.

CUNA Council members are entitled to complimentary copies and  non-members may purchase the white papers $50 per copy. The paper is available online in the white paper section of www.cunacouncils.org – select the “Marketing & BizDev” tab.

Tim

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