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It's a simple math problem. The average age of a credit union member is 10 years older than the average age of a North American. If credit unions do not reverse the trend and attract the next generation of credit union members, the future doesn't look so bright.

The Why Gen Y Blog has a simple mission: to equip credit union executives and marketers with relevant information that will help them succeed in attracting and retaining new Generation Y members.

Blog Authors
Cheryl Wiens
Our Young & Free Program Manager and host of the Living Young & Free Show wants to help Gen Y see the light!
  



DeAndré Upshaw
Former Young & Free Texas Spokesperson, DeAndré is now a Gen Y insider intent on making credit unions relevant.
  



Tim McAlpine
Creative Director of Currency, Tim is a credit union advocate who wants to see credit unions succeed.
  



Sandy Pitkethly
Vice President, Marketing of Currency, Sandy wants to help credit union marketers connect with Gen Y.
  



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Thursday
Jan072010

Marketing quick tip: It's not just about social media

By AuthorTim McAlpine on DateJan 7, 2010 CommentPost a Comment

Your credit union's Gen Y brand shouldn't just be online. It should show up in the real world all the time. Integrated marketing is the key.

Note about this photo: Taken at the upset basketball victory by the College of Charleston over the University of North Carolina on Monday, January 4. Josh blogged about it and there are a bunch of photos on Flickr.

Tim

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