About the blog

It's a simple math problem. The average age of a credit union member is 10 years older than the average age of a North American. If credit unions do not reverse the trend and attract the next generation of credit union members, the future doesn't look so bright.

The Why Gen Y Blog has a simple mission: to equip credit union executives and marketers with relevant information that will help them succeed in attracting and retaining new Generation Y members.

Blog Authors
Cheryl Wiens
Our Young & Free Program Manager and host of the Living Young & Free Show wants to help Gen Y see the light!
 



DeAndré Upshaw
Former Young & Free Texas Spokesperson, DeAndré is now a Gen Y insider intent on making credit unions relevant.
 



Tim McAlpine
Creative Director of Currency, Tim is a credit union advocate who wants to see credit unions succeed.
 



Sandy Pitkethly
Vice President, Marketing of Currency, Sandy wants to help credit union marketers connect with Gen Y.
 



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Wednesday
Feb032010

Next Why Gen Y Live: Ron Shevlin!

Whatup boys and girls?!

Tomorrow's Why Gen Y Live is going to be all kinds of hot and spicy, because we'll have Ron Shevlin joining us! Now, if you don't know much about Ron, you should mos def head over to his blog, Marketing Tea Party and check out some of the wisdom that comes forth from his brain. Check it:

I really like credit unions.

No wait, I take that back. Truth be told, I couldn’t care less about credit unions. I like credit union people. It’s because I like them that I like to see credit unions succeed.

You see, I don’t believe that credit unions are inherently good. Anybody can claim that their mission is to help people. The proof is in the pudding.

I love it! Tune in to Why Gen Y Live tomorrow at 1 Pacific/ 3 Central/ 4 Eastern to catch the mayhem and joy, LIVE! You can also check out all of our shows archived at our Ustream homepage!

See you tommorow!

DeAndré

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