About the blog

It's a simple math problem. The average age of a credit union member is 10 years older than the average age of a North American. If credit unions do not reverse the trend and attract the next generation of credit union members, the future doesn't look so bright.

The Why Gen Y Blog has a simple mission: to equip credit union executives and marketers with relevant information that will help them succeed in attracting and retaining new Generation Y members.

Blog Authors
Cheryl Wiens
Our Young & Free Program Manager and host of the Living Young & Free Show wants to help Gen Y see the light!
 



DeAndré Upshaw
Former Young & Free Texas Spokesperson, DeAndré is now a Gen Y insider intent on making credit unions relevant.
 



Tim McAlpine
Creative Director of Currency, Tim is a credit union advocate who wants to see credit unions succeed.
 



Sandy Pitkethly
Vice President, Marketing of Currency, Sandy wants to help credit union marketers connect with Gen Y.
 



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Monday
May312010

Young & Free St. Louis launches with a bang!

I wrote a longer post about Vantage Credit Union launching Young & Free St. Louis on the Currency blog last Friday. Here's a quick follow-up.

To kick things off in fine fashion, Eric Acree, Executive Vice President at Vantage, was on the local FOX affiliate to discuss all things Young & Free St. Louis!

  

Way to go Eric!

Tim

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