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It's a simple math problem. The average age of a credit union member is 10 years older than the average age of a North American. If credit unions do not reverse the trend and attract the next generation of credit union members, the future doesn't look so bright.

The Why Gen Y Blog has a simple mission: to equip credit union executives and marketers with relevant information that will help them succeed in attracting and retaining new Generation Y members.

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Cheryl Wiens
Our Young & Free Program Manager and host of the Living Young & Free Show wants to help Gen Y see the light!
 



DeAndré Upshaw
Former Young & Free Texas Spokesperson, DeAndré is now a Gen Y insider intent on making credit unions relevant.
 



Tim McAlpine
Creative Director of Currency, Tim is a credit union advocate who wants to see credit unions succeed.
 



Sandy Pitkethly
Vice President, Marketing of Currency, Sandy wants to help credit union marketers connect with Gen Y.
 



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« Stuff Banks Say | Main | The Mathematics of Paying The Minimum »
Friday
Feb032012

Zombies Good. Student Debt Bad.

The Walking Debt
From: Top Colleges Online

Student debt is crippling Gen Y. This infographic was produced by the folks over at Top Colleges Online.

At Top Colleges Online, we believe that education is important but that the cost of education and the large amounts of debt that most students take on are major problems. To highlight the problem we designed an infographic titled The Walking Debt, to emphasize that students today are caught in a catch-22: either become slaves to debt, or forego an education and limit your possibilities.

In this infographic we took student surveys about student loan debt to learn more about how debt affects students psychologically. 79% of young people surveyed believe that obtaining a college education now is more important than when their parents were growing up. But experts are mixed on whether college pays off, especially since a college degree no longer guarantees employment and over 9% of recent graduates (2010 recent graduates faced the highest unemployment rate for young college graduates in recent history).

76% of young people surveyed believe it has gotten harder to afford college in the last five years. Only 21% of young people surveyed believe students graduate with a manageable amount of college loan debt. The average student debt of new college graduates in 2010 was $22,900 as compared to only $7,000 in 2000. In other words, the average student debt in 2010 is 47% more than in 2000, even when adjusted for inflation.

Nearly 9 in 10 young people support increasing financial aid and making student loans more affordable. But some people believe that government help has actually been instrumental in creating the college debt bubble. To reduce the U.S. deficit, some politicians propose 2012 fiscal cuts that would affect the Pell Grant. 75% of young people do not want to see Pell Grants cut as a way to reduce the deficit.

Pretty heavy duty stuff. By and large, credit unions steer clear of the student debt space. On the the surface, this makes sense – large amounts of money lent to potentially risky borrowers with low or non-existent credit scores doesn't make the CFO happy. However, giving young people a head start represents a huge opportunity for credit unions. If you can cement a relationship with a young person as they transition into adulthood, you have the opportunity to gain a life-long member. 

I've yet to see a really great example of student lending in the credit union space. Are there any out there? What do you think?

Tim

 

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