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Currency Marketing

Currency Marketing was founded in 1990 by Tim McAlpine. We are located in Chilliwack, BC, Canada. Chilliwack is a city of 80,000 people approximately 90 minutes from Vancouver.

Currency's purpose is to help credit unions deepen their relationships with members and to persuade bank customers to become credit union members.

We can’t wait for the day when credit unions have more members than banks have customers. We want credit unions to gain ground on the banks one member at a time. This is the reason we get out of bed every morning and come to work. This is our driving purpose.

We only work with credit unions. We believe in the credit union movement so strongly that our agency will not work with banks, no matter how big the vault is.

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Tuesday
Nov092010

Currency's programs win five MAC Marketing NOW Awards

DateNov 9, 2010

Marketing Association of Credit Unions

Why wait a year to recognize credit unions’ virtual, viral and electronic efforts that are happening now? That single question prompted the Marketing Association of Credit Unions to launch the MAC Marketing NOW awards.

With more credit unions creating and posting their work on Twitter, Facebook, YouTube, microsites and developing smartphone apps, the competition is designed to recognize the best work happening right now in the credit union world.

There were 11 categories with hundreds of entries and Currency's programs won five first place awards.

  • South Carolina Federal Credit Union and Young & Free SC placed first in the Best Social Media Engagement Campaign Award category with its Thursday Night Lights football promotion.
  • Listerhill and Young & Free Alabama placed first in the Video category with Chris Anderson's Young & Free Musical video. This entry was also named a Superstar Finalist.
  • TDECU and Young & Free Texas placed first in the Blog and Vlog category.
  • Verity Credit Union and Verity Mom placed first in the Best Social Media Personality Award category with Rosemary Garner.
  • Currency Marketing and Young & Free HQ placed first in the Age Agency Podcast or Internet Radio Show Award category with Why Gen Y Live.

+ MAC Marketing Now Awards